Jonathon shares an interview with his father, tracing his journey from a World War II work camp in the USSR to building a life in Israel and eventually the United States. He reflects on the sacrifices his father made, the resilience of their family, and the importance of preserving these stories for future generations. This ongoing conversation serves as both a living document and a tribute to the history that shaped his family's path.

Jonathon joins Thinking Outside the Bud to discuss his dual role as both an investor and operator in the cannabis industry. He shares insights on navigating the complexities of licensing, securing funding, and building a successful business from the ground up. Tune in to hear his firsthand experiences and advice for entrepreneurs looking to enter the space.

Dr. Brian Corr explores shifting perceptions in the cannabis industry, highlighting how professionals from diverse backgrounds are shaping the space. He features Jonathon Goldrath, a former financial analyst turned cannabis entrepreneur, who co-founded Standard Farms in Pennsylvania. Jonathon shares his journey of identifying cannabis as a major business opportunity, navigating the licensing process, and preparing for the company’s first harvest—all while challenging outdated industry stereotypes.